ARROUND - a revolutionary decentralized social network

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Welcome, my dear reader, I'm here to write a very promising project article
All around which is an augmented reality platform where new advertising opportunities, working with the use of blockchain technology were created. General users can interact with augmented reality elements (hereafter AR) through applications for mobile devices. In addition users can join brands across platforms, advertisers, advertising agencies and AR technology developers in their ecosystems. The movement towards developing VR and AR technology is currently one of the most promising, as evidenced by a large number of companies working in this industry. This is also indicated by the capitalization of these companies.

What issues are resolved by this platform? The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns and the growth of financial costs for it. Overall creates a new space for advertisements where you will have an orientation target, and costs a lot less. In addition, this platform solves the problem of unclaimed AR technology. On this basis, there will be an interaction between advertisers and AR developers, which will encourage the latter to develop new technologies.

The main tool in advertiser communication and users will be an application for mobile devices. Through that users can see advertisements and other articles published in AR. The application itself is available for download (for Android systems), but in test mode, so that the average user cannot register yet. The basic concept in the application is "round". This is digital content (3D objects, images, text, links to multiple resources) that are linked to specific locations. Under AR conditions, there are many opportunities to use rounds for marketing purposes. Therefore, normal users can make their own rounds (which can only be seen by themselves or their friends). Advertisers will be available with a broader function in the creation of content that may be advertising banners (containing not only text or images but also videos), 3D objects, navigation. At the same time, each round visibility for the user can be configured depending on the ad, and the tariff plan is purchased by advertisers.

In all applications the three main components: the camera (where the interaction occurs with the AR element), round the news source (the user receives the news only those rounds are subscribed), which maps with a rotating display screen in the field. There will also be a different user role: ordinary users (interacting with round advertisers and users, has limited to creating round opportunities), professional bloggers (have a wider range to make round functions), brand accounts (company accounts), ad agency accounts (creation Ad content uses a variety of tools), a moderator (advises users on problems that arise, controls the creation of rounds according to internal rules). It is also noteworthy here that on platforms throughout the Portal, web resources where advertisers and bloggers can manage their content,
What is interesting for users of the ARROUND platform? The first and foremost is the ability to filter out unattractive ads, news, etc. normal users, who are visible, for example, in malls through cameras smart phones can see your interest, advertise products. In addition, there is an opportunity to make your own rounds or rounds to see your friends. For advertisers, very good conditions are created to carry out advertising campaigns, which allow them to have high performance. Ad content is targeted, and will only be visible to users who are interested in it and who are potential customers. In addition, advertisements in AR require far less financial costs (because there are no intermediaries, promoters, no physical production costs for advertising, installation, etc.). This means that advertising on Billboard in the real world will be far more expensive than placing it in this place, only in AR. Provisions are also made for the work of advertising agencies and freelancers. By using platform tools, they will be able to create content needed to publish clients.

Use of tokens

ARRAY tokens (made on the Ethereum blockchain) are the only internal payment units. Users who depend on their role in this platform and its features will pay for ARROUND. First, ARRs can be purchased at all stages of sales, and will then be available on the exchange. In the future, the team plans to move to its own block chain.

Token sales:

ARR Token
Presale - 27 February 2018 1 May 2018
Private sales - until 15 September 2018 (40% bonus)
Token-sales - 15 September 2018 15 November 2018.
Token price: $ 0.035
Minimum amount of fee: $ 5,000,000
The maximum amount is $ 30,000,000
Token made: 3,000,000,000 ARR (unsold chips will be burned)

Token distribution:

48.3% - sales
8.2% bonus at the time of sale
22% - Community development and liquidity funds (including advisors, partners, etc.))
10% of Funds for support from Master node owners
10% - command
1.5% prize

Team members are represented on the site along with a link to their LinkedIn page. Note that there are only 9 people, which allows us to assume that not all team members. This SEO project is Neil Bryant, since 2003 working in Moscow. Prior to that, he held positions related to financial and marketing activities in companies such as Badoo, PayOnline, Alpari Group, RIA Novosti. Among the participants observed Artem Haritonov, who also participated in the KYC project team. LLGAL and Kate Bublik, who participated in the Humancoin project team.

Pay attention to the advisory team. There are 5 of them. The most famous of them: Vladimir Nikitin (participating in projects such as: KYC. LEGAL, Pecunio, FTEC, DIW Tokens, Nauticus, Worldopoly, Enlte, Iagon) and Nathan Christian (participating in projects such as: Moonlite, VeriME, Friendz, Online, Worldopoly, Bulleon, Datablockchain).
Conclusion

Everyone must decide whether to participate in the sale of tokens or not. I will not reject personal dispositions for this project. And that really makes sense. Active development of VR and AR technology is what awaits us in the near future, and the market for this industry is difficult to imagine. And the idea of ​​using AR to create alternative advertising space seems very successful. Platforms throughout not only solve many problems in the advertising market, but also create conditions for more effective development. In addition, we have mentioned above which will be interesting and useful not only for advertisers, but also for ordinary users, bloggers, advertising agencies and freelancers, AR developers.


Author Bitcointalk Profile : Tirta1
ETH Address : 0x14DC29488c379Fa0f1f0D9E4B581025797F02c04

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