AROUND DECENTRALIZED ADVERTISING SOLUTION IN AUGMENTED REALITY

Arround

Can someone surprise us with some kind of advertising that exists today? I think that this is unlikely. We often see advertisements on television, web resources, print media, billboards and other outdoor advertising structures and are therefore quite accustomed to this. Often we do not even pay attention to this, because for us it has become something ordinary. And from this advertisers who spend a lot of money on advertising, suffer rather badly, and the results become minimal. Moreover, often repetitive or improper posted advertising can even negatively adjust the consumer of the advertised product or service. Therefore, the advertising industry is waiting for new approaches to advertising, which will not only attract more potential consumers, but will also require less financial costs while maintaining greater results.


ARROUND is a platform of augmented reality, thanks to which new advertising opportunities are created that work with the use of block technology. Ordinary users will be able to interact with elements of augmented reality (hereinafter AR) via a mobile application. In addition to users, the ARROUND platform will be able to unite in its ecosystem brands, advertisers, advertising agencies and developers of AR technologies. Today, the movement for the development of VR and AR technologies is one of the most promising, as evidenced by the huge number of companies operating in this industry. This is also said and the capitalization of these companies.

What problems does this platform solve? The problem for advertisers is the oversupply of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns and an increase in financial costs for it. ARROUND creates a new advertising space, where it will be purposeful and will require much less. In addition, this platform solves the problem of the lack of AR technology. On its basis, advertisers and developers of AR will interact, which will stimulate the latter to develop new technologies.



The main tool for communication between advertisers and users will be an application for mobile devices. Due to this, users will be able to see ads and other elements posted in the AR. The application is available for download (for the Android system), but it is in test mode, so the average user will not be able to register it. The main concept in the application is "round". This is digital content (3D-object, image, text, reference to a resource), tied to a specific place. In AR conditions, there are ample opportunities for using rounds for marketing purposes. Thus, ordinary users can create their own rounds (which only they can see, or their friends). Advertisers will have access to more extensive functions when creating such content: it can be a flat banner ad (containing not only text and image, but also video), 3D-objects, navigation. In this case, the visibility of each round for users can be customized depending on the purpose of the advertisement,

In the ARROUND application, there are three main components: the camera (through which the AR interacts), the news feed from the rounds (the user receives news only from the rounds to which they are subscribed), the map showing the rounds in the area, There will also be different user roles: (interacts with rounds of advertisers and other users, has limited opportunities to create rounds), a professional blogger (has more opportunities to create rounds), a brand account (company account), account advertising agent, the creation of advertising content using a wide range of instruments), moderator (advises members on emerging issues, oversees the creation of rounds in accordance with the internal rules). It is also worth mentioning here,

What is the interesting ARROUND platform for users? First of all, it is an opportunity to filter out not interesting advertising, news, etc. D. The average user, looking, for example, in a shopping center through a smartphone, will be able to see the activities he is interested in, advertising of goods. In addition, you can create your own rounds or view rounds of friends. For advertisers created very good conditions for advertising campaigns, which allow you to count on their high efficiency. Created advertising content is intended, and it will be visible only to those users who are interested in it, and who are potential customers. In addition, advertising in AR will be much less demanding financial costs (since there are no intermediaries, promoters, there is no fee for the physical development of advertising, its installation, etc.). It means, that advertising on a billboard in the real world will be much more expensive than the place that is in this place, only in AR. In addition, there are conditions for the work of advertising agencies and freelancers. Using the toolkit platform, they will be able to create content for the clients needed for advertising.


Token ARR Tokens (created on the Ethereum block) are the only internal payment item. Users, depending on their role on this platform and functions, will pay for ARROUND services. The first ARR can be purchased at all stages of the sale, after which it will be available on stock exchanges. In the future, the team plans to move to its own unit.

Tokens sale 

- ARR 
Pre-sale - February 27, 2018 - May 1, 2018 

Privat-seil - until September 15, 2018 (40% bonus) 

Token-Season - September 15, 2018 - November 15, 2018 

Price token - $ 0.035 

The minimum amount of fees is 5 000 000 US dollars. 

Maximum amount of fees - 30 000 000 US dollars 

Created tokens - 3 000 000 000 ARR (opaque tokens will be burned). 

Distribution of tokens: 

48.3% - sale 

8.2% - bonus at the time of sale 

22% - fund for community development and liquidity including consultants, partners, etc.) 

10% - Fund for support of master site owners 

10% - team 

1.5% of generosity 

Rating



team Team 

members are represented on the site along with links to their pages in LinkedIn. Please note that only 9 people are represented, which suggests that they are not all team members. The general director of this project is Neil Bryant, who has worked in Moscow since 2003. Prior to that, he held positions related to financial and marketing activities in companies such as Badoo, PayOnline, Alpari Group, RIA Novosti. Among the participants we celebrate Artem Kharitonov, who also participated in the project team KYC.LEGAL and Kate Bublik, who participated in the Humancoin project team.

Let's pay attention to the team of consultants. Their number is 5 people. The most famous of them are Vladimir Nikitin (he took part in such projects: KYC.LEGAL, Pecunio, FTEC, Token, Nauticus, Worldopoly, Enlte, Iagon) and Nathan Christian (participated in such projects: Moonlite, VeriME, Friendz, Online, Worldopoly, Bulleon, Datablockchain). 

results
Everyone should decide whether or not to take part in the sail-markers independently. I will not deny the personal location of this project. And this is absolutely justified. The active development of VR and AR technologies, this is what awaits us in the near future, and the market of this industry is hard to imagine. And the idea of ​​using AR to create an alternative advertising space seems to me very successful. The ARROUND platform can not only solve many existing problems of the advertising market, but also create conditions for its more effective development. In addition, we have already mentioned above that this will be interesting and useful not only for advertisers, but also for ordinary users, bloggers, advertising agencies and freelancers, AR developers. 

FOR MORE INFORMATION :

Website : https://arround.io
Whitepaper : https://arround.io/content/file/arround-whitepaper-en.pdf
Twitter : https://twitter.com/ArroundPlatform
Telegram : https://t.me/ArroundSupport
Facebook: https://www.facebook.com/Arround-2052833448334195/
Bitcoin ANN Thread:
https://bitcointalk.org/index.php?topic=3014006.0

Author Bitcointalk Profile : Tirta1

ETH Address : 0x14DC29488c379Fa0f1f0D9E4B581025797F02c04