SocialCxN - A Blockchain Solution for Influencer Marketing


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SocialCxN is bringing all Influencer Marketing stakeholders together by introducing a first-of-its kind revolutionary BlockChain solution that compliments our existing SaaS-based (Software-asa-Service) enterprise-level platform. We have identified a major gap in the current industry capabilities and our innovative approach will accelerate growth of this industry globally.

Our Mission

Consolidate Influencer Marketing industry by leveraging BlockChain ledgers for all stakeholders including rewards for our Token Community .

Problem Statement

While there are basic tools available in this industry, they have been unable to create a platform that caters to the growing needs for transparency & efficiency in this industry. This increased activity has given rise to a new breed of challenges including topics such as:
 I. How to increase collaboration in an automated manner?
II. How to leverage data for better decision-making in Influencer Marketing industry?
III. How to improve productivity and efficiency in this industry?
IV. How to include all stakeholders in this effort with a feedback loop?
V. How to safeguard rights of Content Creators?

SocialCxN’s Advantages

Long Term View: We have a long term view for this industry via our platform. We believe that we can streamline a Brand’s Marketing Budgets yearover-year and not just run one-off campaigns for short term gains.

Strategic Insights: Leverage Big Data Tools and Intelligent Recommendations in Influencer Marketing decision-making process.

Productivity-based tools: Connect Brands and Influencers based on data and ratings and not hear-say or word-of-mouth .

Automation: Provide an automated role for Influencer Agents and Digital Agencies (so far neglected by most other automation platforms).

BlockChain Transformation: We have identified pain points in this industry that can be resolved with BlockChain ledgers and further transform this industry beyond basic Influencer Marketing.

Brand Acquisition Targets:

1. Large Brands: We will continue to primarily focus on a licensing model to bring more players into the ecosystem, including Digital Agencies, large Brands, Not-for-Profits, and political campaigns. Licensing will be in the form of Individual Brand Licenses. Digital Agency Licenses, and Licensing for Large Enterprises to run their entire Marketing program via our platform. We also provide a White Label solution to retailers via licensing for in-house setup.

2. Small & Medium Sized Businesses: Many small businesses don’t have the knowhow for running Digital Marketing Campaigns on Social Media. We already engage small businesses on the platform via our managed service subscriptions for stand-alone campaigns. In future, our sales development efforts will focus on connecting SMEs with Bounty Managers and Digital Specialists (via our platform) to run campaigns on their behalf. We have already managed Pilot projects for this approach successfully.

3. Public Advocacy: We are running pilot projects in beta mode right now with selective partners.

Token Launch on CxN Platform :
- In the beginning, SocialCxN will facilitate Brands/ICO startups/Influencers to start utilizing CxN Tokens as payment and facilitate it with incentives. This will be done via our accelerated sales development activities.

- The value of the Token will become more relevant with more users on the platform (Brands, Influencers and audience Token Holders) and more activity (campaigns, earlyaccess/discounted products and services, primary research, etc.)

- We believe that our Token will be well-circulated in our ecosystem through high demand as we scale up our sales development and marketing efforts.

How will the CxN Token work? 

At the core of our decentralized BlockChain platform would be multiple constituent elements including payments, ratings, arbitrage decisions, rewards, feedback loop, searchability, content tagging, and more. The platform would be tokenized to record and automate activities which currently require additional and non-productive effort from stakeholders.

Token Launch  :

The primary purpose of the Token launch is to effectively kick start the Token market and support current media in further developing technology that contributes to the market. Bonuses will be provided to early Token buyers.

Symbol Role Total Supply Accepted Payments Private Sale -I Period Main Sale Period CxN A utility Token used to purchase goods, premium services and participate in rewards within the current platform. 500 Million CxN Tokens ETH, BTC March 20th – April 10th 2018 May 11th – June 18th 2018 Sale Amount Minimum Transaction Soft Cap Hard Cap Token Contract Address 300,000,000CxN 0.10ETH 20,000ETH To be announced.

• Smart Contracts will distribute Tokens within one month of the Token sale. Token giveaways will be used as a marketing & growth tactic.

• Tokens expected to be listed on major exchanges in 4-6 weeks after ICO

• Any unsold Tokens will be locked in escrow for 1 year and then returned to the Token supply.

Roadmap

Our Roadmap for next 12 months will focus on 3 key initiatives:

1) Continued Sales Development for Aggressive Brand Acquisitions.

2) BlockChain Implementation for all use-cases on SocialCxN.com .

3) Community Management for Influencer Outreach and feedback loop.

For More Information :

WEBSITE

WHITEPAPER

FACEBOOK

TELEGRAM

TWITTER

GITHUB

Author Bitcointalk Profile : Tirta1

ETH Address : 0x14DC29488c379Fa0f1f0D9E4B581025797F02c04

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